Brand Reference & Logo Direction Kit

ProScape Lawn Care

Everything needed to generate on-brand logo material, mascot art, and marketing graphics for ProScape — reference this page for every future build so every asset stays consistent.

📋 Ready-to-Paste Prompt

Paste this directly into the Claude Design "Describe what you want to create" box. It contains everything the tool needs — name, description, palette, mascot concept, and mood.

ProScape Lawn Care — a locally owned, husband-and-wife lawn care company in Delta, Colorado, serving Delta, Montrose, Olathe & Cedaredge. Tagline: "Your Lawn's Beautician." Services: mowing/maintenance, landscape trimming, irrigation, snow removal, seasonal add-ons (aeration, cleanup, holiday lighting). Brand concept: a salon-for-your-yard. Playful, warm, lightly funny — but must still read as a genuinely professional, detail-obsessed crew, not a joke. Never twee or childish. Color palette (use these, do not invent new hues): - Lawn green #2d5a27 (primary) - Deep green #16321a (dark/contrast) - Beautician rose #b05a72 (accent — the "salon" color) - Cream #faf8f2 (background) - Gold #e8d48a (highlight/premium touches) Typography feel: a confident serif display face (like Fraunces or Playfair Display) paired with a clean modern sans (like Inter) — editorial and premium, not generic-corporate, not comic/cartoonish. Existing mascot concept ("Blade"): a tall, friendly blade-of-grass character with a styled swoosh "haircut," holding scissors and a comb, wearing a rose-colored salon apron. Confident, warm smile, big expressive eyes. This character should be usable standalone (avatar, favicon) AND alongside a wordmark. Logo direction: pictorial icon (rooted in the Blade mascot or a grass-blade/scissors motif) + a custom wordmark reading "ProScape" — avoid generic clip-art lawn-mower silhouettes, avoid stock "landscaping" icons (rakes, generic leaves), avoid anything that reads as a big commercial chain. This is a small-town, real-people brand — the mark should feel a little playful and hand-crafted, not corporate. Mood/tone: playful, bold/confident, friendly/approachable. Should work equally well animated (a simple loop — e.g. scissors snip, or a blade sway) and static (favicon, print, truck decal).

🎯 Claude Design Form — Recommended Answers

If filling the guided form instead of pasting the prompt above, use these answers:

FieldRecommended answer
Brand/product name + descriptionProScape Lawn Care — locally owned lawn care & landscape maintenance company in Delta, Colorado ("Your Lawn's Beautician")
Logo stylePictorial (literal icon) + wordmark — the Blade mascot or a grass/scissors motif alongside a custom "ProScape" wordmark
Static or animated?Simple animated (loop) — a static version is required too, but design it to animate cleanly (scissor-snip, blade-sway)
Mood/tonePlayful, Bold/confident, Friendly/approachable — skip "Elegant/premium" and "Technical/precise," this is a warm small-town brand, not a luxury or industrial one

🎨 Color Palette

Lawn Green
#2d5a27
Deep Green
#16321a
Beautician Rose
#b05a72
Cream
#faf8f2
Gold
#e8d48a

🅰 Typography

Display / headings: Fraunces (or Playfair Display) — confident editorial serif, used for the wordmark treatment and headlines site-wide.

Body / UI: Inter — clean modern sans for readability across every build.

Accent (sparing only): Caveat — a friendly script used only for salon-flavored callouts like "Fresh cuts, every time." Never for body copy or the primary logo.

🌱 The Mascot — "Blade"

The working mascot concept, already in use across the site (favicon, hero, 404 page). Any logo work should either incorporate Blade directly or stay compatible with this character so the brand feels like one family.

Blade main pose
Main pose
Blade shocked pose
Expression variant
Blade icon crop
Icon / favicon crop

Note: Blade is a working name/concept, not yet finalized with the client. Two alternates exist ("Marilyn Mower," "Buzz") — see the full storyboard if regenerating from scratch. Default to Blade unless told otherwise.

📸 Real Photography Direction

The brand is built on genuine, unstaged work photography — not stock imagery. Any generated art should feel at home next to these:

Striped lawn sloping toward the Book Cliffs, Delta County Crew member trimming a shrub Steve and Brittany Miracle, owners

🗣 Voice & Vocabulary

makeovertrim & stylestanding appointment root treatmentfresh cutwalk-ins welcome lawn spa daythe chair

✅ Do / 🚫 Don't

Do
  • Keep the salon metaphor light and charming
  • Let the rose accent feel special — use it sparingly against the greens
  • Design Blade (or any mascot) to read at 32px and at full illustration size
  • Aim for hand-crafted, small-town warmth
Don't
  • Use generic lawn-mower silhouette clip art
  • Make it corporate, industrial, or "big chain" feeling
  • Overuse the script font — headlines and body stay in Fraunces/Inter
  • Introduce new colors outside the 5-swatch palette above

📎 Where This Applies

Use this reference for every ProScape asset going forward — the main website, the SIGNAL social content program, seasonal card sets, print materials (yard signs, door hangers, truck decals), and any future sub-builds for this client. One brand, one reference page, no drift.